Design Considerations for Pendants
Brad Simon

When making a pendant the bail should be something that is incorporated into the design of the pendant if at all possible. Often jewelers will take something and stick a bail on top and call it a pendant, resulting in something that looks like something added onto it, rather than a complete design.

Rather than sticking a standard bail on top, why not incorporate the bail into the design of the pendant? In order to do this, it's important to know what type of chain and what size of chain the pendant is going to be worn on before you begin designing it.
In most cases pendants need to have a broad base and not be very tall. Most chains are flexible enough that the pendant can roll sideways. You don't want to taper the sides of a pendant as much as you would if you're creating a crown for a ring. The crown for a pendant needs to be less tapered, and more straight up-and-down. This will give you a broader base, and the pendant will lay flatter and not roll as easily.
In addition, if it is a tall pendant the center of gravity is high and the pendant will have a tendency to roll and turn over as the customer is wearing it. When you construct a pendant try to keep everything as low as possible. That will help to keep it from rolling or turning while the customer is wearing it.
When creating a pendant that has stones set in it, there is a design element that I like to include that isn't talked much about. If you look at stones, diamonds in particular, they are cut so that the light will reflect back out of the table of the stone. Looking at the stone straight down on the table will give you the most brilliance, the most sparkle from diamonds. Also well cut colored stones are cut to give the most color and the most life to the stone when viewed from the table.
Design Considerations continued